From September 27th and during three days, Caliterra participated in ProWine Brazil 2022 held in Sao Paulo, as part of the pavilion that Wines of Chile set up especially for the event. On the occasion, wines from all Caliterra ranges were exhibited, including Reserva and Tributo, as well as Pétreo Malbec 2019, Pétreo Carmenere 2020, Limited Edition M 2017 and Cenit 2018.
Among the attendees were the main wine buyers from Brazil, regional distributors, sales representatives and important retailers such as Pão de Açúcar, ST Marche, Super Nosso and Sam’s Club among others, who shared at the Caliterra stand with Sebastián Ramírez, Commercial Director for Brazil; Francisco Torres, Caliterra CEO, and Camila Vaccaro, Export Manager.
ProWine Brazil is considered the largest wine and spirits fair in Brazil and Latin America, being the event that brings together the largest number of exhibitors and due to its great diversity of products exhibited, its relevance in the industry and the amount of businesses generated. Since its creation in 2019, ProWine has offered a unique experience that over the years has consolidated to bring together more than 300 exhibitors and more than 5,000 wine professionals in the 3 days of the event.
