Committed with its terroir, Viña Caliterra rejoined the Asociación Viñas de Colchagua (Wineries of Colchagua Association; rutadelvino.cl) whose mission is to promote the comprehensive development of Colchagua Valley as producer of diverse, top quality wines, promoting its labels both locally and globally. In addition, it promotes the development of wine tourism articulating the wineries located in the valley, always framed by core values respected by Caliterra: wine, quality, integration, entertainment, and identity.