The world of wine is evolving, and Caliterra takes a bold step forward with the launch of its new sweet red wine—an innovative proposal designed to connect with a more open-minded, diverse consumer seeking less traditional experiences.

In recent years, the Chilean market has shown a significant shift in consumption habits, with a growing preference for fresher, softer, and more approachable wines. According to Nielsen data (May 2021), Late Harvest wines grew by 59.6% in supermarkets, reaching a 16% share of varietals—clear evidence of a consumer who values enjoyment, spontaneity, and versatility in their wine moments.

In response to this trend, Caliterra introduces an alternative crafted for those who seek an easy-drinking wine without compromising on character or origin. This new sweet red strikes a balance between natural sweetness, vibrant fruit expression, and freshness—ideal for relaxed occasions, from casual aperitifs to unstructured after-dinner moments.

With this launch, Caliterra reaffirms its commitment to winemaking innovation and a viticulture that is in tune with today’s consumer, while staying true to the spirit of the Colchagua Valley and the consistent quality that defines the winery.

Discover a new way to enjoy red wine—on your terms.